The Soap People have chosen to donate to this nationwide grassroots charity because of the fantastic work that they are doing to create habitats that honey bees and other pollinators like butterflies, moths, bats and flies need to thrive. The Bee Friendly Trust creates railways station planters, orchards and wildlife gardens. It educates and collaborates with community groups, individuals, schools and companies to raise awareness about the importance of the honey bee. Biodiversity is crucial for a sustainable planet. A world without bees would be a less colourful, less tastier place. It would leave an uncertain future as worldwide three quarters of our main food crops rely on the pollination of bees.